For Chobani, we successfully articulated the way the brand makes people feel: To Love This Life Is To Live It Naturally.
The campaign was brought to life through a series of modern American stories that mirrored the values of the brand. Natural, real, simple and full of love.
Broadcast began with the story of a family on a farm, where the relationships they share are central. Concurrently, we developed supporting media, packaging and POS to bolster the missive, the message and the narrative. As a result, sales are skyrocketing.