For Chobani, we successfully articulated the way the brand makes people feel: To Love This Life Is To Live It Naturally.

The campaign was brought to life through a series of modern American stories that mirrored the values of the brand. Natural, real, simple and full of love.

Broadcast began with the story of a family on a farm, where the relationships they share are central. Concurrently, we developed supporting media, packaging and POS to bolster the missive, the message and the narrative. As a result, sales are skyrocketing.

OW are true, modern partners. They help elevate everything we do from advertising, packaging, positioning to events online, offline, and anything in-between. Their passion and creativity for our brand and products pushes us to do more, better.
- Peter McGuinness Chief Marketing Officer Chobani