SOY EL CAZADOR
In the highlands of Jalisco, in the year 1922, Cazadores was born. To this day, it’s crafted as a slow, steady, arrival at perfection; it is tequila sans machination or automation.
We created a brand that takes place in a mystical Mexican world where male archetypes seek indelible meaning. We created a tagline and hashtag: soy el cazador, or I am the hunter—and exemplified the hunt in social media that emboldens people to find what enhances life. Unafraid. Deliberate. It’s hunting for new experiences, sensations and memories.
Accordingly, across social media we disseminated thought-provoking statements and told compelling stories, all beautifully typeset upon striking, high-art original photography.