We’ve always viewed this beauty brand as one of America’s most iconic—and we were approached to revive and reinforce its evocative platform of feminine empowerment.
We approached it as we would any brand—and set out to determine the unique belief and aesthetic. Despite the need for print ads with templates, we pushed the boundaries, developed the voice and found the plot. We brought in a roster of top photographers to let the brand’s gorgeous/ famous ambassadors best express the message—and filmed spots for broadcast with narrative twists and compelling pairings. Beautiful.