Saying goodbye...Some see it as a time for solemn remembrance while others see it as a time for celebration.

Of late, it seemed the world of alcohol advertising has been saturated with images of attractive millennials, either having a rollicking good time or in search of a deeper cause.

A short film for Tullamore Dew Irish Whiskey, created by Opperman Weiss and directed by Laurence Dunmore of RSA Films, features a beautifully haunting rendition of the Irish folk song “A Parting Glass.”

A scene in which pals honor a friend at a graveyard yields an awesome surprise in Tullamore Dew's new short film.

We said "this ad exploits every Irish cliche and stereotype imaginable — and is still astonishingly beautiful." But there is more, even, than that going on in this spot.

A Beautiful Story, Well Told Makes This Short Film a Standout From the Pack

A dreary rainstorm and a friend's apparent death might not seem like promising raw materials for an uplifting ad. But this one takes place in Ireland, so it all makes sense.